Create an Indie Band Task

Pride & Joy

General Information

• They are a Brother and Sister Band - Success shown this way groups like Mumford & Sons
• They play primarily indie folk music
• They are called John Harte and Robin Harte
• Often portrayed in the sense of a loving brother and sister, often seen together
• As an indie band, they will have their own facebook and twitter pages with which they personally had before their music was released.

Target Audience

• People aged 20 to 35 for the main target audience, however they will play at music festivals like croprody which appeal to people from early teens to late 60s
• Not based in big cities.
• People who are middle class, who are raised in similar circumstances to them
• Mainly English fans, not in other countries.
• We are going for the same sort of target audiences as similar bands which appeal to a wide range of people as they are folk musicians
• appeal to younger members of society (late teens) by their style of both clothes and hair

Costume

• Robin wears a hat (different ones for each show)
• Guy has thick rimmed glasses as these are more indie than thin rimmed ones
• Have matching wristbands, one in blue, one in red. These were given by the parents for their first performance which was in the local pub  
• simple jewelry for Robin and none (except wrist band) for John
• John often seen in a scarf
• John wears beige, dark brown, maroon and grey.
• Robin wears more mature clothes than other musicians her age as the band want to focus on their music not their looks
• No brands shown as this is seen as “selling out”

Props

• acoustic guitar for Robin
• small banjo for the John (banjolele)
• guy plays cajon for percussion themed songs   
• No headsets but conventional microphones
• harmonica is played by Robin
• These instruments are often played by other indie folk bands like Mumford and Sons

Hair

• John has a beard (see photo below)
• Messy light brown curly hair for both as they are siblings
• Robin always has a hat with curly brown hair. She rarely changes her hairstyle as this is her “image”
• The hair for artists of this genre are nearly always unextraordinary for example, bands like fleet foxes
• Beards seem to be a running theme as well, this is why John has facial hair as well

Music Video Concept

The duo are performing the song in a suburban area of a town. (the scene is the same as the album cover). They walk across a tattered sofa with instruments on it. They sit down and begin to play. The scene cuts to another couple (who the narrative is based on). This couple are shown in a car driving around a busy city. cut to an over shoulder shot of a man looking at the couple when the line “see you driving round town” comes on. We see continuous shots of the band then him until the chorus where he sits on the sofa in between the two musicians (but as if they aren't there) a similar effect to the opening scene of “Tomorrow” by Boris Cezek & Dean Muscat. Throughout the rest of the song there are more shots of him in this scene but he is in different places (like the album artwork). We then see the musicians follow him around the scenes, they are obviously not part of the narrative though as they break the fourth wall. at the end we see the man bump into another girl and they walk off together leaving the band behind, symbolising he has (like the title of the song) forgotten her.

Press Release Photos

similar to this showing they play their music everywhere and are obsessed with it. Always photographed with instruments.

Press Release Stories

Stories of their life before music are brother and sister revealing that they are brother and sister and good pals. Saying they have an unprivileged upbringing. Story of him defending sis.

They used to be buskers on the street to get any money they could to help their mum and dad

The singer from the folk indie band, John Harte has been attacked in a pub in North Yorkshire.  An eyewitness report, says that john was defending his fellow band member and sister, after an alleged sexual harassment claim. According to eyewitnesses, John went over to the harasser and began a heated argument. The man (who is yet to be named) was highly intoxicated and began shouting at the singer. This lead to violent shoving and eventually a serious fight.  Police were quickly on the scene and both men were arrested. After a night in custody and eyewitness reports, John was allowed to leave and was greeted at the police station by his sister. The harasser has yet to be given a sentence. If nothing else, this fight has shown how close these two siblings are and how even their advancing careers can not affect that.

Choice of Existing Song Cover

• Forget you (Folk Version)
• This song was originally performed by cee lo green
• A ukulele version was made by the band The Ukuleles
• It from the Ukuleles version that the song is developed, except the additional use of a guitar and a cajon

Our Album Cover

Links to similar Artists:

Mumford and sons http://www.mumfordandsons.com/

The Decemberists http://www.decemberists.com/

Fleet Foxes http://fleetfoxes.com/

The Ukuleles http://theukuleles.com/