Evaluation of 1990's Music Videos

One Music video that shows a clear difference to the music videos of the previous decade is "Breakfast at Tiffany's". This video not only shows the new style of clothes from the 90's, but also the difference in teenagers overall.

 this is the link to the music video on YouTube; https://www.youtube.com/watch?v=1ClCpfeIELw

The main difference that this video has to its predecessors is the movements of the camera. Unlike the stationary shots of the music videos from years before, there is seldom a stationary shot in this video. This gives the music video a whole new branch of life. It makes the video seem more active and exciting to watch. Also this matches a running theme in the music video, which is movement. when the band are playing instruments they are moving, the whole idea of how each band member move to this table is the key part of the video. Another example of how this is seen as the main feature is by the hair of the main singer. When they are stationary on the grass, his hair is gelled back and solid, whereas when on the move on the mobile stage his hair is loose and free to move.

One music video that i always link to the 1990's is "Things I Cannot Change" by the Mavericks. This music video uses a music video that relates to the song but has no particular narrative.

 this is the link to the music video on YouTube; https://www.youtube.com/watch?v=s_AeLQJeTd0

This music video also uses a high amount of non stationary shots, however they are slow moving and in time with the music. This emphasizes the mood of the song. The frequent use of sleeping couples in this song is juxtaposed with the protagonist being awake, this connotes that he is alone if all the couples are sleeping. And the fact the couples have dust on them means that they have been asleep for a long time and thus he's been alone for a long time. The use of black suits and a black car shows that the protagonist is upset and depressed. At the end all of the couples wake up which could symbolize him either getting over his loneliness, or he has reunited with the one who made him lonely. Unfortunately the first one seems more likely because there is a rain which wakes up the sleeping people as if to symbolize a wave of something that removes his loneliness and he moves on.

Another music video that doesn't necessarily have a story line is "Angels" by Robbie Williams. This music video uses some very good effects, however they are very repeated throughout the music video.

 this is the link to the music video on YouTube;  https://www.youtube.com/watch?v=luwAMFcc2f8

One good technique used by this music video is the use of black and white to add a certain feel and mood to the music, it makes it seem more serious and emotional. The camera shots used are very effective as they have a slow panning speed and the cutting speed of them matches the music. There is one shot where we see him walking on a hill from far away, this makes his voice seem more powerful as we still hear it over the top of the shot. When we see him make eye contact with a supposed heroine of the video his gaze remains fixed even with a moving camera and people in the way, this makes the love stand out more